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3 steps to implementing a basic integrated marketing plan

Peter Sumpton

Sep 15, 202312 min read

Construction Industry Knowledge

3 steps to implementing a basic integrated marketing plan

Download the ebook + worksheets - 3 Steps to Implementing a Basic Integrated Marketing Plan - 1 in a series of 9 ebooks. In today's...

Peter Sumpton

Jul 5, 20233 min read

Success Stories

Publishing Construction Industry Research to Build Brand Awareness and Thought Leadership

What: Successful coordination, publication and promotion of a highly data-driven report (derived from construction industry research)...

6 reasons why you shouldn’t be worried about losing your job to construction technology

Peter Sumpton

Jun 13, 20232 min read

Construction Marketing

6 reasons why you shouldn’t be worried about losing your job to construction technology

6 reasons why you shouldn’t be worried about losing your job to construction technology and instead should start getting excited about a...

Market Segmentation - How to Use A Meaningful Actionable Grid

Peter Sumpton

Jan 15, 20233 min read

Marketing Theory

Market Segmentation - How to Use A Meaningful Actionable Grid

Download an editable version of the Meaningful-Actionable Grid here The Meaningful-Actionable Grid is a tool used to identify and...

9 Marketing Books That Will Shape Your Future

Peter Sumpton

Jan 15, 20233 min read

Marketing Theory

9 Marketing Books That Will Shape Your Future

Download the ebook - 9 Marketing Books That Will Shape Your Future - 1 in a series of 9 ebooks. From foundational marketing principles to...

The real reason why Humpty Dumpty can go f*ck himself

Peter Sumpton

Jan 15, 20235 min read

#BehindtheBricks

The real reason why Humpty Dumpty can go f*ck himself

I blame Humpty Dumpty for getting me into marketing, and I only realised this about 6 months ago. It all started when I was just a...

Achieving an ROI of 1000% using LinkedIn within Construction

Peter Sumpton

Nov 11, 20223 min read

Success Stories

Achieving an ROI of 1000% using LinkedIn within Construction

What: LinkedIn campaigns that have generated a 1.6% CTR with an ROI of over 1,000% Budget: £1,300 How: Audience and location-targeting...

Increasing a construction client’s web traffic by 80% YoY

Peter Sumpton

Nov 10, 20222 min read

Success Stories

Increasing a construction client’s web traffic by 80% YoY

What: Increased web traffic YoY by 80%, with a 45%+ page view increase Budget: £2,500 How: Focus on SEO and PPC Intro Increasing web...

2020 Update: My Number 1 Fav Marketing Model and How to Use It

Peter Sumpton

Sep 3, 20205 min read

Marketing Theory

2020 Update: My Number 1 Fav Marketing Model and How to Use It

Back in 2018, I blogged about my 3 favourite Marketing Models. Being the top Marketing Geek I am I thought I should update this, as I’ve...

My 3 Fav Marketing Models and How to Use Them

Peter Sumpton

Apr 27, 20194 min read

Marketing Theory

My 3 Fav Marketing Models and How to Use Them

There are so many to choose from that it feels like everyone is making their own models, frameworks, principles, guidelines and concepts...

Peter Sumpton

Nov 23, 20181 min read

Promotion

Can It Aid Performance?

I saw this sign at my local gym and it did make me think… is this true? Now this entry isn’t about if the above statement is correct or...

An Alternative Take on the Top 5 Marketing Challenges 2018

Peter Sumpton

Oct 3, 20184 min read

Strategy

An Alternative Take on the Top 5 Marketing Challenges 2018

The CIM recently published an article early in September highlighting what they believe to be today’s top five marketing challenges. Here...

Jan 6, 20182 min read

Customer Experience

It’s Been Emotional

I recently went on a little trip into Europe (not bragging, it’s a fact), but going to the airport, moving slowly through a robust...

Writing is not my strong point, which is why I get much more talented writers to help put my words into a better and more coherent order for buildDifferent and our clients.

Proof is in the pudding and, although there are no puddings of a blog post here (clever), there is proof that we help deliver interesting, informative and SEO rich content.